

OWN THE SPOTLIGHT.
STEAL THE SCENE.*
Based in Toronto, shaping bold brands worldwide. Gilfred partners with visionaries ready to break free from the mundane and make a scene.
Based in Toronto, shaping bold brands worldwide. Gilfred partners with visionaries ready to break free from the mundane and make a scene.
Who We Partner With
For founders with fire. Gilfred partners with bold, ambitious brands that refuse to be sidelined. We make them impossible to ignore.
In a sea of sameness, leaders don’t wait—they take charge.
For founders with fire. Gilfred partners with bold, ambitious brands that refuse to be sidelined. We make them impossible to ignore.
In a sea of sameness, leaders don’t wait—they take charge.



Every industry has its game-changers.
These are ours.

Featured Case Studies
Switchblade strategy. Buttersmooth execution.
We don’t just design brands—we engineer category leaders. Our work has raised millions, dominated industries, and left the competition scrambling.
Stats & Facts
Your brand should feel like a
standing ovation.
We make sure the applause never ends.
We make sure the applause never ends.
0+
0+
Years of Experience
Two decades of turning brands into leaders, shaping industries, and making impact.
0+
0+
Years of Experience
Two decades of turning brands into leaders, shaping industries, and making impact.
0+
0+
Projects Done
Designs that don’t just sit pretty—they perform, persuade, and push boundaries.
0+
0+
Projects Done
Designs that don’t just sit pretty—they perform, persuade, and push boundaries.
0
0
Satisfied Clients
Because great branding isn’t just seen—it’s felt, remembered, and impossible to ignore.
0
0
Satisfied Clients
Because great branding isn’t just seen—it’s felt, remembered, and impossible to ignore.
How We Work
How We Do It
The blueprint for brands that can’t be ignored.
The Brand Sprint is how we start—one focused week to define your strategy, sharpen your story, and build a brand with real staying power.
Step 1
The Brand Sprint
This is how it starts: one week to cut through the noise and build your blueprint—positioning, strategy, and story. No fluff. Just clarity that lands and leads.
Step 1
The Brand Sprint
This is how it starts: one week to cut through the noise and build your blueprint—positioning, strategy, and story. No fluff. Just clarity that lands and leads.
Step 2
The Build
This is where it comes to life. From identity and voice to your website and collateral, we design a brand experience that hits everywhere, every time—all built on the blueprint.
Step 2
The Build
This is where it comes to life. From identity and voice to your website and collateral, we design a brand experience that hits everywhere, every time—all built on the blueprint.
Step 3
Partners in Crime
This is how you stay sharp. Ongoing creative direction, design support, and brand evolution for founders playing the long game. Available by application only.
Step 3
Partners in Crime
This is how you stay sharp. Ongoing creative direction, design support, and brand evolution for founders playing the long game. Available by application only.
Here’s how we get to work.
Two ways to work with Gilfred. Most clients start with the Brand Sprint. But if you’ve already got strategy locked in, we can jump straight into a custom project.
Wherever you are—early or established—we’ll build the brand that gets you where you’re going.
We create the kind of work that
causes brand envy.

FAQ
FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?


OWN THE SPOTLIGHT.
STEAL THE SCENE.*
Based in Toronto, shaping bold brands worldwide. Gilfred partners with visionaries ready to break free from the mundane and make a scene.
Who We Partner With
For founders with fire. Gilfred partners with bold, ambitious brands that refuse to be sidelined. We make them impossible to ignore.
In a sea of sameness, leaders don’t wait—they take charge.



Every industry
has its game-changers.
These are ours.

Featured Case Studies
Switchblade strategy. Buttersmooth execution.
We don’t just design brands—we engineer category leaders. Our work has raised millions, dominated industries, and left the competition scrambling.
Stats & Facts
Your brand should feel
like a standing ovation.
We make sure the applause never ends.
0+
0+
Years of Experience
Two decades of turning brands into leaders, shaping industries, and making impact.
0+
0+
Projects Done
Designs that don’t just sit pretty—they perform, persuade, and push boundaries.
0
0
Satisfied Clients
Because great branding isn’t just seen—it’s felt, remembered, and impossible to ignore.
How We Work
The blueprint for brands that can’t be ignored.
The Brand Sprint is how we start—one focused week to define your strategy, sharpen your story, and build a brand with real staying power.
Step 1
The Brand Sprint
This is how it starts: one week to cut through the noise and build your blueprint—positioning, strategy, and story. No fluff. Just clarity that lands and leads.
Step 2
The Build
This is where it comes to life. From identity and voice to your website and collateral, we design a brand experience that hits everywhere, every time—all built on the blueprint.
Step 3
Partners in Crime
This is how you stay sharp. Ongoing creative direction, design support, and brand evolution for founders playing the long game. Available by application only.
Here’s how we get to work.
Two ways to work with Gilfred. Most clients start with the Brand Sprint. But if you’ve already got strategy locked in, we can jump straight into a custom project.
Wherever you are—early or established—we’ll build the brand that gets you where you’re going.
We create the kind of work that causes brand envy.

FAQ
What’s it like working with Gilfred?
How is the pricing structure?
What if I need something custom?
What is the ROI?
How do we measure success?
What do I need to get started?


OWN THE SPOTLIGHT.
STEAL THE SCENE.*
Based in Toronto, shaping bold brands worldwide. Gilfred partners with visionaries ready to break free from the mundane and make a scene.
Who We Partner With
For founders with fire. Gilfred partners with bold, ambitious brands that refuse to be sidelined. We make them impossible to ignore.
In a sea of sameness, leaders don’t wait—they take charge.



Every industry has its game-changers.
These are ours.

Featured Case Studies
Switchblade strategy. Buttersmooth execution.
We don’t just design brands—we engineer category leaders. Our work has raised millions, dominated industries, and left the competition scrambling.
Stats & Facts
Your brand should feel like a
standing ovation.
We make sure the applause never ends.
0+
0+
Years of Experience
Two decades of turning brands into leaders, shaping industries, and making impact.
0+
0+
Projects Done
Designs that don’t just sit pretty—they perform, persuade, and push boundaries.
0
0
Satisfied Clients
Because great branding isn’t just seen—it’s felt, remembered, and impossible to ignore.
How We Work
The blueprint for brands that can’t be ignored.
The Brand Sprint is how we start—one focused week to define your strategy, sharpen your story, and build a brand with real staying power.
Step 1
The Brand Sprint
This is how it starts: one week to cut through the noise and build your blueprint—positioning, strategy, and story. No fluff. Just clarity that lands and leads.
Step 2
The Build
This is where it comes to life. From identity and voice to your website and collateral, we design a brand experience that hits everywhere, every time—all built on the blueprint.
Step 3
Partners in Crime
This is how you stay sharp. Ongoing creative direction, design support, and brand evolution for founders playing the long game. Available by application only.
Here’s how we get to work.
Two ways to work with Gilfred. Most clients start with the Brand Sprint. But if you’ve already got strategy locked in, we can jump straight into a custom project.
Wherever you are—early or established—we’ll build the brand that gets you where you’re going.
We create the kind of work that
causes brand envy.

FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?