Relay
A brand built to scale. From rebrand to real impact—elevating Relay’s identity and digital presence, helping pave the way for its $32.2M Series B funding.
Overview
A bold rebrand is just the beginning. The real power? Turning it into a system that scales.
Relay was in the middle of a major growth phase. With a fresh brand identity and ambitious goals, the company was evolving fast. But a strong brand isn’t just about how it looks—it’s about how it works.
To match Relay’s momentum, the brand needed to be more than a new visual direction. It had to move seamlessly across marketing, product, and digital touchpoints—strengthening customer trust and fueling business growth. That’s where Gilfred came in.
We built a cohesive, scalable brand ecosystem that gave Relay the tools to grow with confidence—ensuring every interaction, from the website to product UI, was as seamless, strategic, and high-performing as the fintech behind it.
The Challenge
High growth demands high cohesion. The brand was evolving, and every touchpoint needed to evolve with it.
Relay’s identity had a solid foundation, but execution across platforms hadn’t caught up. The website needed clarity, marketing assets needed consistency, and product UI needed alignment with the brand’s new direction.
As Relay scaled, these gaps weren’t just aesthetic—they were a missed opportunity to reinforce trust, credibility, and a seamless user experience. The challenge wasn’t about fixing something broken—it was about fully realizing the brand’s potential.
Our Approach
Building a scalable brand means designing for impact—where every interaction strengthens identity and trust.
Scaling a brand is about more than applying a logo—it’s about making every interaction feel intentional and connected.
What we did:
Marketing Website Overhaul – A reimagined web experience designed for clarity, engagement, and conversion.
Brand Rollout – Extending Relay’s identity seamlessly across all brand and product touchpoints.
Campaign & Content Creative Direction – Sharpening messaging and visuals to strengthen brand storytelling.
Digital & Marketing Collateral – Developing cohesive, scalable brand assets for internal and external use.
Product Brand Integration – Unifying the brand and product UI for a seamless user experience.
Registration Flow & Onboarding Enhancements – Optimizing the customer journey for clarity and ease.
We focused on consistency, scalability, and impact. The brand wasn’t just applied—it was engineered to work harder.
A scalable design system made it easy for internal teams to execute with precision. The website evolved into a clear, conversion-driven experience. And the product UI was refined to align with Relay’s brand direction—ensuring every touchpoint felt connected and built for trust.
The Impact
When a brand is built with intention, growth isn’t just possible—it’s inevitable.
Gilfred’s execution helped Relay unlock its next phase of growth—playing a key role in securing $32.2M in Series B funding. But the impact went beyond the numbers:
Strengthened Market Credibility – A cohesive brand presence positioned Relay as a fintech leader.
Seamless Customer Experience – A reimagined website and product UI made every interaction smoother and more intuitive.
Brand Consistency at Scale – Every touchpoint—web, marketing, product—felt aligned and unmistakably Relay.
Empowered Internal Teams – A structured design system allowed for faster, more efficient execution.
This wasn’t about a before-and-after moment. It was about ensuring Relay’s brand could move, grow, and scale alongside the business.
Final Thoughts
A brand built with purpose does more than stand out—it sets the stage for what’s to come.
Relay’s evolution wasn’t about surface-level polish—it was about engineering a brand that could scale with confidence. We helped bring clarity, consistency, and momentum to a brand already on the rise. Now, Relay’s identity doesn’t just reflect its ambition—it fuels it.
That’s what Gilfred does best. We turn brand potential into a strategic advantage, making sure identity isn’t just seen—it’s felt at every level.
More Works
(GQ® — 02)
©2024
FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Relay
A brand built to scale. From rebrand to real impact—elevating Relay’s identity and digital presence, helping pave the way for its $32.2M Series B funding.
Overview
A bold rebrand is just the beginning. The real power? Turning it into a system that scales.
Relay was in the middle of a major growth phase. With a fresh brand identity and ambitious goals, the company was evolving fast. But a strong brand isn’t just about how it looks—it’s about how it works.
To match Relay’s momentum, the brand needed to be more than a new visual direction. It had to move seamlessly across marketing, product, and digital touchpoints—strengthening customer trust and fueling business growth. That’s where Gilfred came in.
We built a cohesive, scalable brand ecosystem that gave Relay the tools to grow with confidence—ensuring every interaction, from the website to product UI, was as seamless, strategic, and high-performing as the fintech behind it.
The Challenge
High growth demands high cohesion. The brand was evolving, and every touchpoint needed to evolve with it.
Relay’s identity had a solid foundation, but execution across platforms hadn’t caught up. The website needed clarity, marketing assets needed consistency, and product UI needed alignment with the brand’s new direction.
As Relay scaled, these gaps weren’t just aesthetic—they were a missed opportunity to reinforce trust, credibility, and a seamless user experience. The challenge wasn’t about fixing something broken—it was about fully realizing the brand’s potential.
Our Approach
Building a scalable brand means designing for impact—where every interaction strengthens identity and trust.
Scaling a brand is about more than applying a logo—it’s about making every interaction feel intentional and connected.
What we did:
Marketing Website Overhaul – A reimagined web experience designed for clarity, engagement, and conversion.
Brand Rollout – Extending Relay’s identity seamlessly across all brand and product touchpoints.
Campaign & Content Creative Direction – Sharpening messaging and visuals to strengthen brand storytelling.
Digital & Marketing Collateral – Developing cohesive, scalable brand assets for internal and external use.
Product Brand Integration – Unifying the brand and product UI for a seamless user experience.
Registration Flow & Onboarding Enhancements – Optimizing the customer journey for clarity and ease.
We focused on consistency, scalability, and impact. The brand wasn’t just applied—it was engineered to work harder.
A scalable design system made it easy for internal teams to execute with precision. The website evolved into a clear, conversion-driven experience. And the product UI was refined to align with Relay’s brand direction—ensuring every touchpoint felt connected and built for trust.
The Impact
When a brand is built with intention, growth isn’t just possible—it’s inevitable.
Gilfred’s execution helped Relay unlock its next phase of growth—playing a key role in securing $32.2M in Series B funding. But the impact went beyond the numbers:
Strengthened Market Credibility – A cohesive brand presence positioned Relay as a fintech leader.
Seamless Customer Experience – A reimagined website and product UI made every interaction smoother and more intuitive.
Brand Consistency at Scale – Every touchpoint—web, marketing, product—felt aligned and unmistakably Relay.
Empowered Internal Teams – A structured design system allowed for faster, more efficient execution.
This wasn’t about a before-and-after moment. It was about ensuring Relay’s brand could move, grow, and scale alongside the business.
Final Thoughts
A brand built with purpose does more than stand out—it sets the stage for what’s to come.
Relay’s evolution wasn’t about surface-level polish—it was about engineering a brand that could scale with confidence. We helped bring clarity, consistency, and momentum to a brand already on the rise. Now, Relay’s identity doesn’t just reflect its ambition—it fuels it.
That’s what Gilfred does best. We turn brand potential into a strategic advantage, making sure identity isn’t just seen—it’s felt at every level.
More Works
(GQ® — 02)
©2024
FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Relay
A brand built to scale. From rebrand to real impact—elevating Relay’s identity and digital presence, helping pave the way for its $32.2M Series B funding.
Overview
A bold rebrand is just the beginning. The real power? Turning it into a system that scales.
Relay was in the middle of a major growth phase. With a fresh brand identity and ambitious goals, the company was evolving fast. But a strong brand isn’t just about how it looks—it’s about how it works.
To match Relay’s momentum, the brand needed to be more than a new visual direction. It had to move seamlessly across marketing, product, and digital touchpoints—strengthening customer trust and fueling business growth. That’s where Gilfred came in.
We built a cohesive, scalable brand ecosystem that gave Relay the tools to grow with confidence—ensuring every interaction, from the website to product UI, was as seamless, strategic, and high-performing as the fintech behind it.
The Challenge
High growth demands high cohesion. The brand was evolving, and every touchpoint needed to evolve with it.
Relay’s identity had a solid foundation, but execution across platforms hadn’t caught up. The website needed clarity, marketing assets needed consistency, and product UI needed alignment with the brand’s new direction.
As Relay scaled, these gaps weren’t just aesthetic—they were a missed opportunity to reinforce trust, credibility, and a seamless user experience. The challenge wasn’t about fixing something broken—it was about fully realizing the brand’s potential.
Our Approach
Building a scalable brand means designing for impact—where every interaction strengthens identity and trust.
Scaling a brand is about more than applying a logo—it’s about making every interaction feel intentional and connected.
What we did:
Marketing Website Overhaul – A reimagined web experience designed for clarity, engagement, and conversion.
Brand Rollout – Extending Relay’s identity seamlessly across all brand and product touchpoints.
Campaign & Content Creative Direction – Sharpening messaging and visuals to strengthen brand storytelling.
Digital & Marketing Collateral – Developing cohesive, scalable brand assets for internal and external use.
Product Brand Integration – Unifying the brand and product UI for a seamless user experience.
Registration Flow & Onboarding Enhancements – Optimizing the customer journey for clarity and ease.
We focused on consistency, scalability, and impact. The brand wasn’t just applied—it was engineered to work harder.
A scalable design system made it easy for internal teams to execute with precision. The website evolved into a clear, conversion-driven experience. And the product UI was refined to align with Relay’s brand direction—ensuring every touchpoint felt connected and built for trust.
The Impact
When a brand is built with intention, growth isn’t just possible—it’s inevitable.
Gilfred’s execution helped Relay unlock its next phase of growth—playing a key role in securing $32.2M in Series B funding. But the impact went beyond the numbers:
Strengthened Market Credibility – A cohesive brand presence positioned Relay as a fintech leader.
Seamless Customer Experience – A reimagined website and product UI made every interaction smoother and more intuitive.
Brand Consistency at Scale – Every touchpoint—web, marketing, product—felt aligned and unmistakably Relay.
Empowered Internal Teams – A structured design system allowed for faster, more efficient execution.
This wasn’t about a before-and-after moment. It was about ensuring Relay’s brand could move, grow, and scale alongside the business.
Final Thoughts
A brand built with purpose does more than stand out—it sets the stage for what’s to come.
Relay’s evolution wasn’t about surface-level polish—it was about engineering a brand that could scale with confidence. We helped bring clarity, consistency, and momentum to a brand already on the rise. Now, Relay’s identity doesn’t just reflect its ambition—it fuels it.
That’s what Gilfred does best. We turn brand potential into a strategic advantage, making sure identity isn’t just seen—it’s felt at every level.
More Works
©2024
FAQ
What’s it like working with Gilfred?
How is the pricing structure?
What if I need something custom?
What is the ROI?
How do we measure success?
What do I need to get started?