Era
Where physicians take control. The brand redefining locum work—not as a backup plan, but as the future of healthcare.
Brand Strategy
Visual Identity
Creative Direction
Digital
Development
Creative Direction
Digital
Development
Overview
Physician careers are evolving. The smartest doctors aren’t waiting for change—they’re taking back control.
Doctors were no longer settling for hospital careers that demanded more while offering less. They wanted flexibility, autonomy, and financial control—and locum work was the answer.
But the industry wasn’t keeping up. Locum agencies felt outdated, transactional, and uninspired—nothing that spoke to the ambition of modern physicians.
Era built a brand that made career freedom feel like an advantage, not a compromise. Gilfred brought that vision to life with an identity that felt sharp, aspirational, and built for the future of medicine.
The Challenge
Locum work was the future. But the brands behind it were stuck in the past. Era made sure the industry kept up.
For years, physician recruitment followed the same rigid formula—hospitals called the shots, agencies filled roles, and doctors had little control. But times were changing. More physicians were choosing locum work as a way to build a career on their terms.
The industry wasn’t keeping up. Locum agencies still felt cold, corporate, and transactional—nothing that reflected the ambition of modern physicians.
Era wasn’t just filling placements—it was putting doctors back in control. To redefine the space, it needed a brand that felt as trusted, modern, and dynamic as the physicians it served.
Our Approach
Built on choice and independence, Era’s brand represents a future where physicians lead their own careers.
Every decision was made to reinforce trust, ambition, and career freedom. The brand needed to feel modern, sharp, and built for the future—while staying grounded in professionalism.
What we built:
A bold identity system – Confident, modern, and designed to challenge industry norms.
A high-converting Webflow site – Built for clarity, engagement, and seamless user experience.
A human-first visual language – Custom photography that put real physicians at the center.
Scalable brand guidelines – A framework for consistency and future growth.
Era’s typography is editorial and commanding. Its colour palette is refined, professional, and human. The messaging is direct, aspirational, and built for leaders. Nothing about this brand feels passive or outdated.
This wasn’t just about launching a brand. It was about creating a presence powerful enough to shift the industry.
The Impact
The future of medicine belongs to those who take control—Era gives physicians the tools to do exactly that.
Locum work is no longer seen as a fallback—it’s a strategic career move. And Era now has the brand to prove it
A strong, confident identity set the company apart from outdated agencies. A seamless Webflow site made it easy for physicians to explore, engage, and take action. A human-first visual language created instant trust and connection.
Everything Era puts into the world now reinforces one clear message: career freedom starts here.
The results?
A category-defining brand – Era no longer blends in. It leads.
Increased credibility and trust – Physicians see Era as a career partner, not just another staffing agency.
A seamless brand experience – From the website to marketing touchpoints, everything feels cohesive, modern, and built to scale.
Era isn’t following the industry. It’s shaping the future of physician careers.
Final Thoughts
The industry isn’t changing on its own. Era is pushing it forward—giving physicians the freedom to build careers on their terms.
This brand doesn’t follow the old recruitment playbook. It gives doctors control, credibility, and the freedom to build careers on their terms. The locum space was evolving, but Era made sure it evolved with purpose.
What started as a vision is now a category-defining presence—a brand that stands for something bigger than placements and contracts. It stands for possibility, autonomy, and ambition.
Gilfred doesn’t just design brands. We create momentum. Era isn’t just keeping up with the industry. It’s setting the pace.
More Works
(GQ® — 02)
©2024
FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Era
Where physicians take control. The brand redefining locum work—not as a backup plan, but as the future of healthcare.
Brand Strategy
Visual Identity
Creative Direction
Digital
Development
Creative Direction
Digital
Development
Overview
Physician careers are evolving. The smartest doctors aren’t waiting for change—they’re taking back control.
Doctors were no longer settling for hospital careers that demanded more while offering less. They wanted flexibility, autonomy, and financial control—and locum work was the answer.
But the industry wasn’t keeping up. Locum agencies felt outdated, transactional, and uninspired—nothing that spoke to the ambition of modern physicians.
Era built a brand that made career freedom feel like an advantage, not a compromise. Gilfred brought that vision to life with an identity that felt sharp, aspirational, and built for the future of medicine.
The Challenge
Locum work was the future. But the brands behind it were stuck in the past. Era made sure the industry kept up.
For years, physician recruitment followed the same rigid formula—hospitals called the shots, agencies filled roles, and doctors had little control. But times were changing. More physicians were choosing locum work as a way to build a career on their terms.
The industry wasn’t keeping up. Locum agencies still felt cold, corporate, and transactional—nothing that reflected the ambition of modern physicians.
Era wasn’t just filling placements—it was putting doctors back in control. To redefine the space, it needed a brand that felt as trusted, modern, and dynamic as the physicians it served.
Our Approach
Built on choice and independence, Era’s brand represents a future where physicians lead their own careers.
Every decision was made to reinforce trust, ambition, and career freedom. The brand needed to feel modern, sharp, and built for the future—while staying grounded in professionalism.
What we built:
A bold identity system – Confident, modern, and designed to challenge industry norms.
A high-converting Webflow site – Built for clarity, engagement, and seamless user experience.
A human-first visual language – Custom photography that put real physicians at the center.
Scalable brand guidelines – A framework for consistency and future growth.
Era’s typography is editorial and commanding. Its colour palette is refined, professional, and human. The messaging is direct, aspirational, and built for leaders. Nothing about this brand feels passive or outdated.
This wasn’t just about launching a brand. It was about creating a presence powerful enough to shift the industry.
The Impact
The future of medicine belongs to those who take control—Era gives physicians the tools to do exactly that.
Locum work is no longer seen as a fallback—it’s a strategic career move. And Era now has the brand to prove it
A strong, confident identity set the company apart from outdated agencies. A seamless Webflow site made it easy for physicians to explore, engage, and take action. A human-first visual language created instant trust and connection.
Everything Era puts into the world now reinforces one clear message: career freedom starts here.
The results?
A category-defining brand – Era no longer blends in. It leads.
Increased credibility and trust – Physicians see Era as a career partner, not just another staffing agency.
A seamless brand experience – From the website to marketing touchpoints, everything feels cohesive, modern, and built to scale.
Era isn’t following the industry. It’s shaping the future of physician careers.
Final Thoughts
The industry isn’t changing on its own. Era is pushing it forward—giving physicians the freedom to build careers on their terms.
This brand doesn’t follow the old recruitment playbook. It gives doctors control, credibility, and the freedom to build careers on their terms. The locum space was evolving, but Era made sure it evolved with purpose.
What started as a vision is now a category-defining presence—a brand that stands for something bigger than placements and contracts. It stands for possibility, autonomy, and ambition.
Gilfred doesn’t just design brands. We create momentum. Era isn’t just keeping up with the industry. It’s setting the pace.
More Works
(GQ® — 02)
©2024
FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Era
Where physicians take control. The brand redefining locum work—not as a backup plan, but as the future of healthcare.
Brand Strategy
Visual Identity
Creative Direction
Digital
Development
Creative Direction
Digital
Development
Overview
Physician careers are evolving. The smartest doctors aren’t waiting for change—they’re taking back control.
Doctors were no longer settling for hospital careers that demanded more while offering less. They wanted flexibility, autonomy, and financial control—and locum work was the answer.
But the industry wasn’t keeping up. Locum agencies felt outdated, transactional, and uninspired—nothing that spoke to the ambition of modern physicians.
Era built a brand that made career freedom feel like an advantage, not a compromise. Gilfred brought that vision to life with an identity that felt sharp, aspirational, and built for the future of medicine.
The Challenge
Locum work was the future. But the brands behind it were stuck in the past. Era made sure the industry kept up.
For years, physician recruitment followed the same rigid formula—hospitals called the shots, agencies filled roles, and doctors had little control. But times were changing. More physicians were choosing locum work as a way to build a career on their terms.
The industry wasn’t keeping up. Locum agencies still felt cold, corporate, and transactional—nothing that reflected the ambition of modern physicians.
Era wasn’t just filling placements—it was putting doctors back in control. To redefine the space, it needed a brand that felt as trusted, modern, and dynamic as the physicians it served.
Our Approach
Built on choice and independence, Era’s brand represents a future where physicians lead their own careers.
Every decision was made to reinforce trust, ambition, and career freedom. The brand needed to feel modern, sharp, and built for the future—while staying grounded in professionalism.
What we built:
A bold identity system – Confident, modern, and designed to challenge industry norms.
A high-converting Webflow site – Built for clarity, engagement, and seamless user experience.
A human-first visual language – Custom photography that put real physicians at the center.
Scalable brand guidelines – A framework for consistency and future growth.
Era’s typography is editorial and commanding. Its colour palette is refined, professional, and human. The messaging is direct, aspirational, and built for leaders. Nothing about this brand feels passive or outdated.
This wasn’t just about launching a brand. It was about creating a presence powerful enough to shift the industry.
The Impact
The future of medicine belongs to those who take control—Era gives physicians the tools to do exactly that.
Locum work is no longer seen as a fallback—it’s a strategic career move. And Era now has the brand to prove it
A strong, confident identity set the company apart from outdated agencies. A seamless Webflow site made it easy for physicians to explore, engage, and take action. A human-first visual language created instant trust and connection.
Everything Era puts into the world now reinforces one clear message: career freedom starts here.
The results?
A category-defining brand – Era no longer blends in. It leads.
Increased credibility and trust – Physicians see Era as a career partner, not just another staffing agency.
A seamless brand experience – From the website to marketing touchpoints, everything feels cohesive, modern, and built to scale.
Era isn’t following the industry. It’s shaping the future of physician careers.
Final Thoughts
The industry isn’t changing on its own. Era is pushing it forward—giving physicians the freedom to build careers on their terms.
This brand doesn’t follow the old recruitment playbook. It gives doctors control, credibility, and the freedom to build careers on their terms. The locum space was evolving, but Era made sure it evolved with purpose.
What started as a vision is now a category-defining presence—a brand that stands for something bigger than placements and contracts. It stands for possibility, autonomy, and ambition.
Gilfred doesn’t just design brands. We create momentum. Era isn’t just keeping up with the industry. It’s setting the pace.
More Works
©2024
FAQ
What’s it like working with Gilfred?
How is the pricing structure?
What if I need something custom?
What is the ROI?
How do we measure success?
What do I need to get started?