Your Own Uniform
Your style, your rules. A brand built to help you show up as your boldest, most authentic self—unfiltered, unstoppable, and unapologetically you.
Brand Strategy
Visual Identity
Creative Direction
Digital
Development
Creative Direction
Digital
Development
Overview
How you dress is how you take up space. Y.O.U. makes sure that space is yours—without limits, without labels, without apology.
Personal styling has long been seen as a luxury—exclusive, expensive, designed for a narrow idea of who gets to belong. Y.O.U. was built to change that.
This wasn’t about following trends or dressing a certain way. It was about self-expression, visibility, and confidence—for every body, every identity, every way of being. Y.O.U. made styling feel less like a privilege and more like a tool for owning who you are.
But for Y.O.U. to lead that movement, it needed a brand that could carry it. The identity had to be as bold, inclusive, and unapologetic as the people it empowers.
Gilfred transformed Y.O.U. from a personal brand into a category-defining styling service—one that makes personal style feel powerful, accessible, and unmistakably yours.
The Challenge
Y.O.U. started as one voice. It became a brand that speaks for everyone.
At first, Y.O.U. existed as a personal brand—one name, one face, one voice. But personal brands have limits. They don’t scale. They don’t create movements. And they don’t make space for the people they serve.
Y.O.U. needed to be bigger. It needed to be about more than just styling—it needed to be a brand that empowered people to take up space unapologetically. That meant evolving from a personal brand into a category-defining styling service that felt bold, elevated, and entirely inclusive.
The challenge was twofold:
1. Repositioning Y.O.U. as a movement, not just a service. It had to shift from a personal brand into an identity that could scale, thrive, and establish itself as a leader.
2. Designing an identity that spoke to everyone. The brand needed to feel editorial yet inclusive, resonating across gender, style, and identity spectrums without losing its edge.
This wasn’t about following industry norms. It was about rewriting them—creating a space where personal styling wasn’t exclusive, but expansive. A brand that didn’t just help people look good, but made them feel seen.
Our Approach
A brand built with purpose, designed for impact, and made to empower every expression.
Y.O.U. needed an identity as bold, inclusive, and unshakable as the people it serves. Every element—strategy, design, and experience—had to reinforce the brand’s core belief: personal style is power.
What we built:
Brand Strategy & Positioning – A shift from a personal brand to a styling service with authority and reach.
Visual Identity & Design System – Editorial, elevated, and designed to stand out.
Website Design & No-Code Development – A seamless, high-end digital experience that reflects the brand’s confidence.
Creative Direction – A fully realized brand language, from typography to photography to messaging.
This wasn’t just a new look. It was a new way of showing up.
Y.O.U. now has a visual presence that commands attention and a voice that speaks with clarity and confidence. The typography is editorial but approachable. The colour palette is refined yet unapologetic. Every element of the design system was crafted to make the brand feel elevated but accessible, sharp but inclusive.
And beyond aesthetics, the brand had to work effortlessly. The Webflow-powered site makes it seamless for clients to explore, book, and connect—without friction, without barriers, without intimidation.
This wasn’t about making personal styling look good. It was about making people feel unstoppable.
The Impact
Fashion never made room for everyone—so Y.O.U. created a brand that does. No barriers. No limits. Just style, owned by you.
Y.O.U. is no longer a personal brand. It’s a category-defining styling service that proves personal style isn’t just about fashion—it’s about identity, visibility, and self-expression.
A movement, not just a service. Y.O.U. evolved from a personal brand into a fully realized identity—one that leads, instead of blending in.
A brand with weight. Editorial visuals, bold typography, and confident, unapologetic messaging positioned Y.O.U. at the forefront of the styling industry.
An experience that moves as effortlessly as the brand itself. The Webflow-powered site makes it seamless for clients to explore, connect, and book services—without friction, without intimidation.
More than aesthetics—a feeling. Empowerment, confidence, and individuality aren’t just ideas. They’re built into every touchpoint, every interaction, every decision.
Y.O.U. doesn’t just help people dress better. It gives them the power to show up exactly as they are.
Final Thoughts
Fashion decided who belongs. Y.O.U. burns that down and builds a world where everyone takes up space. No more asking. No more waiting. This changes everything.
Y.O.U. was built to challenge the idea that fashion is exclusive—that only certain people, certain bodies, certain identities get to take up space. Style isn’t a privilege. It’s self-expression. It’s power.
This wasn’t just a rebrand. It was a reckoning. From strategy to execution, Y.O.U. now has a presence that doesn’t just turn heads—it shifts perspectives. It’s not here to follow trends. It’s here to make sure everyone sees themselves in the story.
Some brands play by the rules. The ones we build write their own. We create identities that don’t ask for space—they take it.
More Works
(GQ® — 02)
©2024
FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Your Own Uniform
Your style, your rules. A brand built to help you show up as your boldest, most authentic self—unfiltered, unstoppable, and unapologetically you.
Brand Strategy
Visual Identity
Creative Direction
Digital
Development
Creative Direction
Digital
Development
Overview
How you dress is how you take up space. Y.O.U. makes sure that space is yours—without limits, without labels, without apology.
Personal styling has long been seen as a luxury—exclusive, expensive, designed for a narrow idea of who gets to belong. Y.O.U. was built to change that.
This wasn’t about following trends or dressing a certain way. It was about self-expression, visibility, and confidence—for every body, every identity, every way of being. Y.O.U. made styling feel less like a privilege and more like a tool for owning who you are.
But for Y.O.U. to lead that movement, it needed a brand that could carry it. The identity had to be as bold, inclusive, and unapologetic as the people it empowers.
Gilfred transformed Y.O.U. from a personal brand into a category-defining styling service—one that makes personal style feel powerful, accessible, and unmistakably yours.
The Challenge
Y.O.U. started as one voice. It became a brand that speaks for everyone.
At first, Y.O.U. existed as a personal brand—one name, one face, one voice. But personal brands have limits. They don’t scale. They don’t create movements. And they don’t make space for the people they serve.
Y.O.U. needed to be bigger. It needed to be about more than just styling—it needed to be a brand that empowered people to take up space unapologetically. That meant evolving from a personal brand into a category-defining styling service that felt bold, elevated, and entirely inclusive.
The challenge was twofold:
1. Repositioning Y.O.U. as a movement, not just a service. It had to shift from a personal brand into an identity that could scale, thrive, and establish itself as a leader.
2. Designing an identity that spoke to everyone. The brand needed to feel editorial yet inclusive, resonating across gender, style, and identity spectrums without losing its edge.
This wasn’t about following industry norms. It was about rewriting them—creating a space where personal styling wasn’t exclusive, but expansive. A brand that didn’t just help people look good, but made them feel seen.
Our Approach
A brand built with purpose, designed for impact, and made to empower every expression.
Y.O.U. needed an identity as bold, inclusive, and unshakable as the people it serves. Every element—strategy, design, and experience—had to reinforce the brand’s core belief: personal style is power.
What we built:
Brand Strategy & Positioning – A shift from a personal brand to a styling service with authority and reach.
Visual Identity & Design System – Editorial, elevated, and designed to stand out.
Website Design & No-Code Development – A seamless, high-end digital experience that reflects the brand’s confidence.
Creative Direction – A fully realized brand language, from typography to photography to messaging.
This wasn’t just a new look. It was a new way of showing up.
Y.O.U. now has a visual presence that commands attention and a voice that speaks with clarity and confidence. The typography is editorial but approachable. The colour palette is refined yet unapologetic. Every element of the design system was crafted to make the brand feel elevated but accessible, sharp but inclusive.
And beyond aesthetics, the brand had to work effortlessly. The Webflow-powered site makes it seamless for clients to explore, book, and connect—without friction, without barriers, without intimidation.
This wasn’t about making personal styling look good. It was about making people feel unstoppable.
The Impact
Fashion never made room for everyone—so Y.O.U. created a brand that does. No barriers. No limits. Just style, owned by you.
Y.O.U. is no longer a personal brand. It’s a category-defining styling service that proves personal style isn’t just about fashion—it’s about identity, visibility, and self-expression.
A movement, not just a service. Y.O.U. evolved from a personal brand into a fully realized identity—one that leads, instead of blending in.
A brand with weight. Editorial visuals, bold typography, and confident, unapologetic messaging positioned Y.O.U. at the forefront of the styling industry.
An experience that moves as effortlessly as the brand itself. The Webflow-powered site makes it seamless for clients to explore, connect, and book services—without friction, without intimidation.
More than aesthetics—a feeling. Empowerment, confidence, and individuality aren’t just ideas. They’re built into every touchpoint, every interaction, every decision.
Y.O.U. doesn’t just help people dress better. It gives them the power to show up exactly as they are.
Final Thoughts
Fashion decided who belongs. Y.O.U. burns that down and builds a world where everyone takes up space. No more asking. No more waiting. This changes everything.
Y.O.U. was built to challenge the idea that fashion is exclusive—that only certain people, certain bodies, certain identities get to take up space. Style isn’t a privilege. It’s self-expression. It’s power.
This wasn’t just a rebrand. It was a reckoning. From strategy to execution, Y.O.U. now has a presence that doesn’t just turn heads—it shifts perspectives. It’s not here to follow trends. It’s here to make sure everyone sees themselves in the story.
Some brands play by the rules. The ones we build write their own. We create identities that don’t ask for space—they take it.
More Works
(GQ® — 02)
©2024
FAQ
01
What’s it like working with Gilfred?
02
How is the pricing structure?
03
What if I need something custom?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Your Own Uniform
Your style, your rules. A brand built to help you show up as your boldest, most authentic self—unfiltered, unstoppable, and unapologetically you.
Brand Strategy
Visual Identity
Creative Direction
Digital
Development
Creative Direction
Digital
Development
Overview
How you dress is how you take up space. Y.O.U. makes sure that space is yours—without limits, without labels, without apology.
Personal styling has long been seen as a luxury—exclusive, expensive, designed for a narrow idea of who gets to belong. Y.O.U. was built to change that.
This wasn’t about following trends or dressing a certain way. It was about self-expression, visibility, and confidence—for every body, every identity, every way of being. Y.O.U. made styling feel less like a privilege and more like a tool for owning who you are.
But for Y.O.U. to lead that movement, it needed a brand that could carry it. The identity had to be as bold, inclusive, and unapologetic as the people it empowers.
Gilfred transformed Y.O.U. from a personal brand into a category-defining styling service—one that makes personal style feel powerful, accessible, and unmistakably yours.
The Challenge
Y.O.U. started as one voice. It became a brand that speaks for everyone.
At first, Y.O.U. existed as a personal brand—one name, one face, one voice. But personal brands have limits. They don’t scale. They don’t create movements. And they don’t make space for the people they serve.
Y.O.U. needed to be bigger. It needed to be about more than just styling—it needed to be a brand that empowered people to take up space unapologetically. That meant evolving from a personal brand into a category-defining styling service that felt bold, elevated, and entirely inclusive.
The challenge was twofold:
1. Repositioning Y.O.U. as a movement, not just a service. It had to shift from a personal brand into an identity that could scale, thrive, and establish itself as a leader.
2. Designing an identity that spoke to everyone. The brand needed to feel editorial yet inclusive, resonating across gender, style, and identity spectrums without losing its edge.
This wasn’t about following industry norms. It was about rewriting them—creating a space where personal styling wasn’t exclusive, but expansive. A brand that didn’t just help people look good, but made them feel seen.
Our Approach
A brand built with purpose, designed for impact, and made to empower every expression.
Y.O.U. needed an identity as bold, inclusive, and unshakable as the people it serves. Every element—strategy, design, and experience—had to reinforce the brand’s core belief: personal style is power.
What we built:
Brand Strategy & Positioning – A shift from a personal brand to a styling service with authority and reach.
Visual Identity & Design System – Editorial, elevated, and designed to stand out.
Website Design & No-Code Development – A seamless, high-end digital experience that reflects the brand’s confidence.
Creative Direction – A fully realized brand language, from typography to photography to messaging.
This wasn’t just a new look. It was a new way of showing up.
Y.O.U. now has a visual presence that commands attention and a voice that speaks with clarity and confidence. The typography is editorial but approachable. The colour palette is refined yet unapologetic. Every element of the design system was crafted to make the brand feel elevated but accessible, sharp but inclusive.
And beyond aesthetics, the brand had to work effortlessly. The Webflow-powered site makes it seamless for clients to explore, book, and connect—without friction, without barriers, without intimidation.
This wasn’t about making personal styling look good. It was about making people feel unstoppable.
The Impact
Fashion never made room for everyone—so Y.O.U. created a brand that does. No barriers. No limits. Just style, owned by you.
Y.O.U. is no longer a personal brand. It’s a category-defining styling service that proves personal style isn’t just about fashion—it’s about identity, visibility, and self-expression.
A movement, not just a service. Y.O.U. evolved from a personal brand into a fully realized identity—one that leads, instead of blending in.
A brand with weight. Editorial visuals, bold typography, and confident, unapologetic messaging positioned Y.O.U. at the forefront of the styling industry.
An experience that moves as effortlessly as the brand itself. The Webflow-powered site makes it seamless for clients to explore, connect, and book services—without friction, without intimidation.
More than aesthetics—a feeling. Empowerment, confidence, and individuality aren’t just ideas. They’re built into every touchpoint, every interaction, every decision.
Y.O.U. doesn’t just help people dress better. It gives them the power to show up exactly as they are.
Final Thoughts
Fashion decided who belongs. Y.O.U. burns that down and builds a world where everyone takes up space. No more asking. No more waiting. This changes everything.
Y.O.U. was built to challenge the idea that fashion is exclusive—that only certain people, certain bodies, certain identities get to take up space. Style isn’t a privilege. It’s self-expression. It’s power.
This wasn’t just a rebrand. It was a reckoning. From strategy to execution, Y.O.U. now has a presence that doesn’t just turn heads—it shifts perspectives. It’s not here to follow trends. It’s here to make sure everyone sees themselves in the story.
Some brands play by the rules. The ones we build write their own. We create identities that don’t ask for space—they take it.
More Works
©2024
FAQ
What’s it like working with Gilfred?
How is the pricing structure?
What if I need something custom?
What is the ROI?
How do we measure success?
What do I need to get started?